Aussie Helpers
Ruby6 successfully implemented a rebrand and new website for the iconic Australian rural charity, Aussie Helpers.
The Challenge
Since 2002, the Aussie Helpers logo featured a motif and the colours of the Australian flag. After nearly 20 years under the original brand, our client wanted a refresh that encapsulated the down-to-earth spirit and authentic persona of Aussie Helpers.
In addition to updating the logo and branding colour palette, Aussie Helpers’ platforms also needed a contemporary format to engage and connect with audiences.
The Results
Our team of graphic designers, website developers and digital marketers, together with the copywriting experts at our parent company, Cole Lawson Communications, gave the Aussie Helpers’ brand a new lease on life.
Drawing on colour psychology and best practice design principles, Ruby6 reimagined the Aussie Helpers brand, all the while maintaining its ‘true-blue’ look and feel. Ruby6 swapped the iconic Australian flag for a map of Australia to visually put Aussie Helpers at the heart of the country.
