Following the merger of Arthritis Queensland and Arthritis New South Wales, a unified name and brand were essential. Through a structured discovery process, we engaged key stakeholders to explore branding elements, potential names, colour direction, and the integration of historical brand aspects. Collaborating closely with the governing board, we refined and crafted a visual identity that aligned with the organisation's mission and future aspirations.

The final brand emerged as a dynamic and modern identity while preserving meaningful connections to its legacy brands.