One of Australia’s most trusted regional charities chose Ruby6’s design team to support its mission to help the heart of our country – our farmers – with a fresh, new brand.
Since its inception in 2002, Aussie Helpers had used a logo that relied on the motif and colours of the Australian flag. Nearly 20 years on, the client decided that it was time for a brand refresh, with a new direction that better represented the down-to-earth spirit and mission of Aussie Helpers. In addition, the charity’s owned platforms also needed a refresh to continue authentically connecting and engaging with audiences.
Our team of graphic designers, website developers and digital marketers gave the Aussie Helpers brand a new lease on life. Drawing on colour psychology and best practice design principles, Ruby6 redesigned Aussie Helpers’ brand and colour scheme while maintaining a ‘true-blue’, earthy look and feel. Ruby6 swapped the iconic Australian flag for a map of Australia to visually put Aussie Helpers at the heart of the country.
Meanwhile, our parent company Cole Lawson’s copywriters and PR experts worked some word-magic to tell the stories of those touched by Aussie Helpers and reached new audiences via media including The Project and the ABC’s Australian Story. We successfully executed a Christmas campaign that exceeded all fundraising objectives and saw thousands of Australian farming families receive care packs and financial support over the festive season.
“Ruby6 and Cole Lawson Communications have helped us elevate our strategy, enhance our brand and effectively tell our story. They listened to our ideas and then developed a new brand that was true to our heritage but more closely aligned with our mission and slogan. What I love most about working with this agency is that they are a ‘one stop shop’ for public relations, marketing, digital advertising and design and do it all incredibly well.”
Natasha Kocks, Aussie Helpers CEO