From small owner-operator venues to large multi-site establishments, MOCO Food Services is a trusted hospitality wholesale distributor of premium goods and produce. Brisbane-based and family-owned and operated, MOCO engaged CLG for assistance in strengthening their market position as pressure to pivot and remain competitive during the global pandemic increased.
Key campaign goals included:
Raising MOCO’s profile as a leader in the hospitality wholesale industry,
Increase its reputation as a quality meat supplier, and
Attract premium customers to drive increased revenue.
Through brand workshops, stakeholder engagement activities and market research, the CLG team crafted a narrative to profile MOCO’s product specialists and meat range through a series of premium video content. The integrated B2B digital strategy featured videos highlighting how MOCO uniquely partnered with its customers to improve their menus, develop operational efficiencies, and provide insider tips for expert positioning. The videos were amplified across LinkedIn, Instagram, Facebook and Google Search, targeting existing and new customers.
The 6-week campaign delivered increased engagement and purchases from new and existing businesses, including:
- 13.4% growth in meat sales during the campaign
- Increase in website traffic by 67% during campaign period vs LY with over 4,500 clicks
- Engaged 35,000 key consumers with 14,000+ total video views
- 282 new registered accounts