With a 50th anniversary approaching, GAWB reached out to Ruby6 to aid in executing their creative vision for the celebration. The plan was to build a 50th Anniversary brand to roll out at a series of staff and public activations throughout the year with the tagline “Our Water Story Is Your Water Story”.

Ruby6 designed and provided copywriting for:

• 50th Anniversary branding and guidelines

• 50th Anniversary collateral and staff gift packs including: calendars, t-shirts, awards, email signatures, letterhead, and lanyards

• GAWB Pop-up expo kit with tension walls

• 50th Anniversary “Then and Now” activation

• Social media Canva templates

• Lake Awoonga recreational signage situated at Gladstone Dam