The Arthritis
Movement
Arthritis Queensland is dedicated to improving the lives of people with arthritis through support, education, advocacy, and research. They offer programs such as exercise classes, peer mentoring, and online support groups. Their mission is to help individuals live well with arthritis while driving innovation in prevention and treatment.
The Challenge
Following the merger of Arthritis Queensland and Arthritis New South Wales, a unified name and brand were essential. Through a structured discovery process, we engaged key stakeholders to explore branding elements, potential names, colour direction, and the integration of historical brand aspects. Collaborating closely with the governing board, we refined and crafted a visual identity that aligned with the organisation's mission and future aspirations.
The final brand emerged as a dynamic and modern identity while preserving meaningful connections to its legacy brands.
